Content Marketing

The foundation of web marketing, search engine optimization (SEO), social media success—everything on the web, really—all comes down to content marketing. Without content, how would anyone find you or know what you were selling? Why would other sites link to yours, helping you rank higher in search engines?

Getting found by Google, communicating your value proposition to potential customers, differentiating your business from the competition, and more— it’s all driven by a successful content marketing strategy.

That’s a lot of pressure! Fortunately, our Content Strategy Pro Modules are designed to help you develop, implement, and leverage a content strategy that gets results.

They were patient, informative and went above and beyond the scope of their job.

Wendy Jackson, Agent — Christina Hammond Realty

Available Modules

Content Opportunity Research

Sometimes it is difficult to know where to start when it comes to good content marketing. Our team can help provide the topical kickstart you need with some industry and competitive research.

Content Planner

Publishing half-assed blog posts probably won’t do much to help your business establish itself as a thought leader. A bit of applied planning and methodology can help change that.

Editorial Assessment

So much more than a round of copyediting, this module will allow our team to deep-dive into your content to look for ways to supercharge its potential for attracting desirable links and eyeballs.

Content Generation

We get that not everyone wants to be bothered with writing blog posts. If you can spare 15 minutes to talk through an idea with us, our team can help get it published.

Ready to talk

Build Your Own Plan

Every client is different, and needs are constantly evolving. That’s why you will have a dedicated account manager regularly adjusting your production schedule each month. However, if you’d like to get a rough idea of how your plan might scale or adapt based on your budget and needs, check out our planning tool.

FAQs

General

Is there a long-term contract?

Nope. We're month-to-month around here. You can change your service plan at any time before the next invoicing period begins.

Scope

Are the features described in each of the service areas unlimited?

No, these support functions are not unlimited. Many of these areas can scale dramatically depending on the website, so we have a maximum budget of 3 hours total time allowed per module, including all core reporting, quick fixes, and follow-up meetings.

Do support budgets rollover?

No. Your support budget does not roll over month-to-month. The support budget at each tier is intended as a cap to our monthly efforts that are more open-ended in nature.

What happens if we need extra help during a service period?

If extra work would be needed beyond the scope of your service plan, we will either provide you with an estimate for the extra work order or help coordinate with a third party vendor of your choice. You will always be given advance notice of any out-of-scope work requests. We don’t believe in surprise invoices.

Expectations

Will this make my website #1 in Google?

Being able to guarantee top results for any website, regardless of merit or budget, would be a superpower we would really like to have. But we don't. If we did, let's be real, we'd probably be Bezos-rich after a few years of work and call it a day.

Having a better website and regular professional marketing efforts will most likely help your search engine rankings, but there are a LOT of factors that influence your website’s search rankings and there will likely be several ranking elements that are beyond the scope of this service.

Remember, search engines are inherently competitive. Even if you're doing everything right your competition might also be stepping up their game. Just like staying on top in your industry in the real world, it takes work to do the same in the virtual world and there are unfortunately no guarantees. Anyone that tells you otherwise is either out to take you for a ride, or is into some dark magic that will be the end of us all.