Search Engine Optimization

For all the pseudo-mystique and big promises that get marketed to small businesses, the process of ranking above your competition in search engines is actually pretty straightforward. Unfortunately, that doesn’t make it easy or quick.

What modern search engine optimization, or SEO, requires is actually a combination of many things that Google looks for, both on and off your site. Our industry even has a “Periodic Table of SEO Elements”1 where you can see for yourself the most important ranking factors.

So while the pathway is known, addressing all of these elements is where the art and science of SEO comes into play. Fortunately, our SEO Modules cover everything you’ll ned to get and stay competitive on the web!

Nothing happens overnight in the online search engines but I’m truly impressed with the results I’ve seen with GlideStep. They are consistent in communicating with me on a weekly basis with updates of ongoing improvements to my website and improvements with links on search engines.

Cecil Jennings, Owner — Cecil Jennings Construction

Available Modules

Focus Page Audit

Our team will select a key landing page and systematically review its performance, metadata, keywords, and more to identify optimization opportunities.

Local SEO Checkup

Getting your business information updated across the web and optimized for local search can be a headache. Let our team tackle this for you!

Search Console Checkup

If our tools discover potential technical problems or content issues that may hurt your search engine rankings, we can help you to resolve them.

Citation Review

Our team will work to review your existing citations in popular directories online, as well as work to identify potential new opportunities for you.

Keyword Planner

It’s tough to know where to start when it comes to keyword planning. Our team can help with the research and strategy without overwhelming you in a sea of head-spinning data.

Keyword Review

Great keyword plans often turn into mindless keyword stuffing in your website content. Let our team help with a high-level review of your content to make sure you’re using keywords wisely.

Ready to talk

Build Your Own Plan

Every client is different, and needs are constantly evolving. That’s why you will have a dedicated account manager regularly adjusting your production schedule each month. However, if you’d like to get a rough idea of how your plan might scale or adapt based on your budget and needs, check out our planning tool.

FAQs

General

Is there a long-term contract?

Nope. We're month-to-month around here. You can change your service plan at any time before the next invoicing period begins.

Scope

Are the features described in each of the service areas unlimited?

No, these support functions are not unlimited. Many of these areas can scale dramatically depending on the website, so we have a maximum budget of 3 hours total time allowed per module, including all core reporting, quick fixes, and follow-up meetings.

Do support budgets rollover?

No. Your support budget does not roll over month-to-month. The support budget at each tier is intended as a cap to our monthly efforts that are more open-ended in nature.

What happens if we need extra help during a service period?

If extra work would be needed beyond the scope of your service plan, we will either provide you with an estimate for the extra work order or help coordinate with a third party vendor of your choice. You will always be given advance notice of any out-of-scope work requests. We don’t believe in surprise invoices.

Expectations

Will this make my website #1 in Google?

Being able to guarantee top results for any website, regardless of merit or budget, would be a superpower we would really like to have. But we don't. If we did, let's be real, we'd probably be Bezos-rich after a few years of work and call it a day.

Having a better website and regular professional marketing efforts will most likely help your search engine rankings, but there are a LOT of factors that influence your website’s search rankings and there will likely be several ranking elements that are beyond the scope of this service.

Remember, search engines are inherently competitive. Even if you're doing everything right your competition might also be stepping up their game. Just like staying on top in your industry in the real world, it takes work to do the same in the virtual world and there are unfortunately no guarantees. Anyone that tells you otherwise is either out to take you for a ride, or is into some dark magic that will be the end of us all.