Marketing Strategy

There’s an infinite number of ways to spend your time and money marketing your business on the web. Trying to figure out what to invest where can lead to scattershot efforts with mixed results.

The real spoils go to the businesses that build a coordinated, professional web presence that speaks with one voice but reflects the needs and wants of individual customer segments. In other words, businesses with strong brands and business savvy dominate the web.

Of course, building a dominant brand doesn’t happen overnight. Yet there is a path to follow. Our Marketing Strategy Pro Modules help you cover the bases of what it takes to build a brand, market effectively, and grow your business on the web. We invite you to learn more about our Marketing Modules below.

This single decision was by far the most important and lucrative act we have done in a decade of operation.

John Mulligan, Owner — CitruSolution (Wilmington, NC)

Available Modules

Value Proposition Review

Our team will examine your most prominent online marketing channels and determine how well your potential competitive strengths are represented.

Content Builder

Regular content creation is critical for SEO. If you can spare 15 minutes to chat with our team we can help get a couple of short SEO-friendly posts published for you!

Google Campaign Setup

A setup module is required anytime you would like to build a new campaign. This typically covers a few ad groups and ads for your target keywords, but larger accounts may require additional scope adjustments.

Online Reputation Audit

Go beyond our review monitoring and solicitation service and have our team analyze whether what people are saying about your business is supporting your core value proposition and business objectives.

Custom Postcard Campaign

Our team will create the template for a direct mail postcard campaign. We'll handle everything from defining your campaign objectives to building the template, complete with variable support for customizations.

Security Review

While making a site hacker-proof is nearly impossible, there are a lot of steps that can be taken to improve your odds. We’ll help look for some quick wins here for you.

Local SEO Checkup

Getting your business information updated across the web and optimized for local search can be a headache. Let our team tackle this for you!

Email Campaign Audit

If you are running your own email marketing campaigns outside of our monthly newsletter, our team can help test your templates or even individual campaigns to help improve your odds of success.

Customer Segment Review

Our team will work to make sure your collateral is supporting the specific needs of your target customer segments throughout their key purchase stages.

Search Console Checkup

If our tools discover potential technical problems or content issues that may hurt your search engine rankings, we can help you to resolve them.

Citation Review

Our team will work to review your existing citations in popular directories online, as well as work to identify potential new opportunities for you.

Audience Interests Research

Let us look for the websites, podcasts, blogs, publications, and social accounts that your audience is following to help you improve your outreach or advertising efforts.

Top Page Performance Review

We will test the page loading times for your top-ranked pages. If problems are identified then we will work to find quick wins or recommend appropriate next steps.

Focus Page Audit

Our team will select a key landing page and systematically review its performance, metadata, keywords, and more to identify optimization opportunities.

Keyword Planner

It’s tough to know where to start when it comes to keyword planning. Our team can help with the research and strategy without overwhelming you in a sea of head-spinning data.

Custom Development

This special module covers occasional limited-scope custom development needs such as custom lead form development or building new website pages.

Accessibility Review

Is your site content accessible to visitors with disabilities? Our team can look for common Web Content Accessibility Guideline (WCAG) errors to help boost your compliance.

Brand Guidelines Inspection

Consistency is key when it comes to establishing a strong brand. Our team will review your digital assets to look for major issues with your logo, color scheme, typography, and overall voice and tone.

Ready to talk

Build Your Own Plan

Every client is different, and needs are constantly evolving. That’s why you will have a dedicated account manager regularly adjusting your production schedule each month. However, if you’d like to get a rough idea of how your plan might scale or adapt based on your budget and needs, check out our planning tool.