Marketing Strategy

There’s an infinite number of ways to spend your time and money marketing your business on the web. Trying to figure out what to invest where can lead to scattershot efforts with mixed results.

The real spoils go to the businesses that build a coordinated, professional web presence that speaks with one voice but reflects the needs and wants of individual customer segments. In other words, businesses with strong brands and business savvy dominate the web.

Of course, building a dominant brand doesn’t happen overnight. Yet there is a path to follow. Our Marketing Strategy Pro Modules help you cover the bases of what it takes to build a brand, market effectively, and grow your business on the web. We invite you to learn more about our Marketing Modules below.

This single decision was by far the most important and lucrative act we have done in a decade of operation.

John Mulligan, Owner — CitruSolution of Wilmington

Available Modules

Analytics Support

Our certified Google Analytics experts can review your data and help glean insights into the various strengths and weaknesses of your site performance.

Value Proposition Review

Our team will examine your most prominent online marketing channels and determine how well your potential competitive strengths are represented.

Customer Segment Review

Our team will work to make sure your collateral is supporting the specific needs of your target customer segments throughout their key purchase stages.

Conversion Review

Let our team help ensure that your primary conversion goals are being properly tracked through Google Analytics so you can make better business decisions.

Audience Interests Research

Let us look for the websites, podcasts, blogs, publications, and social accounts that your audience is following to help you improve your outreach or advertising efforts.

Campaign Blueprint

From selecting target customer segments to articulating your conversion goals to assessing your production timeline, our team of MBAs can help you give your campaigns a boost.

Brand Guidelines Inspection

Consistency is key when it comes to establishing a strong brand. Our team will review your digital assets to look for major issues with your logo, color scheme, typography, and overall voice and tone.

Ready to talk

Build Your Own Plan

Every client is different, and needs are constantly evolving. That’s why you will have a dedicated account manager regularly adjusting your production schedule each month. However, if you’d like to get a rough idea of how your plan might scale or adapt based on your budget and needs, check out our planning tool.

FAQs

General

Is there a long-term contract?

Nope. We're month-to-month around here. You can change your service plan at any time before the next invoicing period begins.

Scope

Are the features described in each of the service areas unlimited?

No, these support functions are not unlimited. Many of these areas can scale dramatically depending on the website, so we have a maximum budget of 3 hours total time allowed per module, including all core reporting, quick fixes, and follow-up meetings.

Do support budgets rollover?

No. Your support budget does not roll over month-to-month. The support budget at each tier is intended as a cap to our monthly efforts that are more open-ended in nature.

What happens if we need extra help during a service period?

If extra work would be needed beyond the scope of your service plan, we will either provide you with an estimate for the extra work order or help coordinate with a third party vendor of your choice. You will always be given advance notice of any out-of-scope work requests. We don’t believe in surprise invoices.

Expectations

Will this make my website #1 in Google?

Being able to guarantee top results for any website, regardless of merit or budget, would be a superpower we would really like to have. But we don't. If we did, let's be real, we'd probably be Bezos-rich after a few years of work and call it a day.

Having a better website and regular professional marketing efforts will most likely help your search engine rankings, but there are a LOT of factors that influence your website’s search rankings and there will likely be several ranking elements that are beyond the scope of this service.

Remember, search engines are inherently competitive. Even if you're doing everything right your competition might also be stepping up their game. Just like staying on top in your industry in the real world, it takes work to do the same in the virtual world and there are unfortunately no guarantees. Anyone that tells you otherwise is either out to take you for a ride, or is into some dark magic that will be the end of us all.