Paid Search

Paid Search is a powerful tool that can quickly put your business in front of people that are searching for the goods and services you offer. It can also result in high costs that put you at a competitive disadvantage if not properly

The biggest winners in paid search are the businesses that can extrapolate insights from data, ensure their website’s landing pages support ad objectives, and align their overall marketing strategy with their paid ad campaigns.

Our suite of Paid Search Pro Modules go beyond our normal Google Ads management. Whereas management is ongoing, our Ad modules are designed as one-off projects that let us take deep dives into your account and landing pages in search of glory and gold.

GlideStep is highly responsive when we have questions and always finds solutions to help us get through any obstacles that come up. I recommend GlideStep to help your firm achieve great internet results that ultimately help close business.

Brad Lund, Owner — Everlast Synthetic Products

Available Modules

Google Ads Campaign Review

Our team will focus on a single campaign in your Google Ads account and thoroughly audit your ad groups, ads, landing pages, and other specific settings to identify opportunities for improvement.

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Build Your Own Plan

Every client is different, and needs are constantly evolving. That’s why you will have a dedicated account manager regularly adjusting your production schedule each month. However, if you’d like to get a rough idea of how your plan might scale or adapt based on your budget and needs, check out our planning tool.

FAQs

General

Is there a long-term contract?

Nope. We're month-to-month around here. You can change your service plan at any time before the next invoicing period begins.

Scope

Are the features described in each of the service areas unlimited?

No, these support functions are not unlimited. Many of these areas can scale dramatically depending on the website, so we have a maximum budget of 3 hours total time allowed per module, including all core reporting, quick fixes, and follow-up meetings.

Do support budgets rollover?

No. Your support budget does not roll over month-to-month. The support budget at each tier is intended as a cap to our monthly efforts that are more open-ended in nature.

What happens if we need extra help during a service period?

If extra work would be needed beyond the scope of your service plan, we will either provide you with an estimate for the extra work order or help coordinate with a third party vendor of your choice. You will always be given advance notice of any out-of-scope work requests. We don’t believe in surprise invoices.

Expectations

Will this make my website #1 in Google?

Being able to guarantee top results for any website, regardless of merit or budget, would be a superpower we would really like to have. But we don't. If we did, let's be real, we'd probably be Bezos-rich after a few years of work and call it a day.

Having a better website and regular professional marketing efforts will most likely help your search engine rankings, but there are a LOT of factors that influence your website’s search rankings and there will likely be several ranking elements that are beyond the scope of this service.

Remember, search engines are inherently competitive. Even if you're doing everything right your competition might also be stepping up their game. Just like staying on top in your industry in the real world, it takes work to do the same in the virtual world and there are unfortunately no guarantees. Anyone that tells you otherwise is either out to take you for a ride, or is into some dark magic that will be the end of us all.