SEO

Rise Above The Fray

Let us handle everything you need to rank above your competitors.

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How Can Your Site Rank Higher In Search Engines?

For all the pseudo-mystique and big promises that get marketed to small businesses, the process of ranking above your competition in search engines is actually pretty straightforward. Unfortunately, that doesn’t make it easy or quick.

What modern search engine optimization, or SEO, requires is actually a combination of many things that Google looks for, both on and off your site. Our industry even has a “Periodic Table of SEO Elements”1 where you can see for yourself the most important ranking factors.

So while the pathway is known, addressing all of these elements is where the art and science of SEO come into play. Fortunately, our SEO Service covers everything you’ll need to outrank your competitors on the web.

Small Business SEO Support

Nothing happens overnight in the online search engines but I’m truly impressed with the results I’ve seen with GlideStep. They are consistent in communicating with me on a weekly basis with updates of ongoing improvements to my website and improvements with links on search engines.

Cecil Jennings, Owner — Cecil Jennings Construction

What To Expect

Real SEO takes work, and results don’t usually happen overnight. But you can be sure that we will always communicate exactly what we’re doing for you each month.

Content First Approach

Everything we do starts with content, so all of our SEO efforts will begin with creating and optimizing content on your website.

Regular Communication

We don't want to overwhelm you with calls or meetings, but we pride ourselves on clearly reporting exactly what we're doing for you each month in case you have the time and interest to deep-dive.

Ongoing Hard Work

Successful SEO is more like a marathon than something you can just purchase. It takes work and patience to build and maintain top rankings, and depending on your competition you won't likely get to the top of the rankings overnight.

Teamwork Makes the Dream Work

While our services can be set-and-forget, most clients experience better results when they are able to work with us a bit. We'll always keep things moving with or without you, but please remember we can only "optimize" what you give us to work with!

This Service Uses PRO Modules

Our SEO services are based on our PRO Module plans, and you can scale your support plan up or down at any time depending on your goals and budget. Pricing starts at $600/mo, but you can check out our PRO Module Builder to get a feel for how our SEO efforts can scale with your budget and business priorities.

Content Builder

Regular content creation is critical for SEO. If you can spare 15 minutes to chat with our team we can help get a couple of short SEO-friendly posts published for you!

Local SEO Checkup

Getting your business information updated across the web and optimized for local search can be a headache. Let our team tackle this for you!

Search Console Checkup

If our tools discover potential technical problems or content issues that may hurt your search engine rankings, we can help you to resolve them.

Citation Review

Our team will work to review your existing citations in popular directories online, as well as work to identify potential new opportunities for you.

Focus Page Audit

Our team will select a key landing page and systematically review its performance, metadata, keywords, and more to identify optimization opportunities.

Keyword Planner

It’s tough to know where to start when it comes to keyword planning. Our team can help with the research and strategy without overwhelming you in a sea of head-spinning data.

Don’t forget, our PRO Module plan is incredibly flexible. You can scale up/down and even switch functional areas at any time.

Small Business SEO Solutions

Build Your Own Plan

There are a lot of amazing marketing tools and website platforms out there to choose from, so what makes GlideStep different? We are a service, not a DIY tool. We don’t think you should have to spend your valuable time struggling to become your own designer, programmer, marketer, or search engine expert.

Every client is different, and needs are constantly evolving. That’s why you will have a dedicated account manager regularly adjusting your production schedule each month. However, if you’d like to get a rough idea of how your plan might scale or adapt based on your budget and needs, check out our planning tool and start designing an SEO Module plan that works for your business!

FAQs

General

Is there a long-term contract?

Nope. We're month-to-month around here. You can change your service plan at any time before the next invoicing period begins.

What is the pricing for these services?

Our SEO services leverage our PRO Module service, so that means things start at $600/mo. You can add more modules if you have the budget and would like for things to progress more quickly. More modules means more work can get done every month!

It is also common during our Link-Building efforts that we will find opportunities for listings that can be purchased. These costs are in addition to our services, and you will always have the final say in what we pursue here. Some clients like to just set aside a dedicated "link budget" and let us do our thing, while others prefer to manually review every opportunity. We are flexible though, so whatever works for you here!

Does this mean GlideStep will write our blog posts?

Short answer is YES!

Whenever you can have a short phone call to chat about a topic or even provide a rough draft for us to process, that's always likely to generate higher quality content and long-term results. We have found over the years that the reality for many small business owners is that they simply do not have time to be running a blog on top of their day-to-day responsibilities or lining up monthly interviews with our team to share source material for their blog. Our solution has been to develop a "Content Builder" module that allows us to generate two simple blog post drafts for you, whether you have the time to help contribute source material or not.

These posts will be text-driven and will only have a simple stock photo (unless you provide a custom image for us). You'll always have a chance to revise or edit anything our team puts together, so the final editorial power rests with you! But one way or another, our goal is to get fresh keyword-friendly content on your domain.

Accounts & Billing

Can we pay with a credit card?

Yes! For payments over $2,000 we do require a 3% processing fee for credit card payments. We also happily accept check payments. Invoices will be posted upon the completion of the service period or project phase.

When does the service period begin?

In most cases, we can start a new plan at any point during a month, and billing cycles will always be based on the calendar month. If we do not feel capable of reaching our support time budget within the current period, we may recommend post-dating your service start date or pro-rating the first month's service.

Can I change my service level or cancel?

Yes! You can scale your service plan up or down, pause, or even cancel it. We must receive your request before your next service period begins. If we have initiated production on any modules for the following period, you may be invoiced a prorated amount for the following service period.

What is your refund policy?

We'll always work to earn your business, and will work with you if you ever decide it's not working out. But please understand that we do not offer refunds.

Scope

What happens if we need extra help during a service period?

If extra work would be needed beyond the scope of your service plan, we will either provide you with an estimate for the extra work order or help coordinate with a third party vendor of your choice. You will always be given advance notice of any out-of-scope work requests. We don’t believe in surprise invoices.

Do support budgets rollover?

No. Your support budget does not roll over month-to-month. The support budget at each tier is intended as a cap to our monthly efforts that are more open-ended in nature.

Are the features described in each of the service areas unlimited?

No, these support functions are not unlimited. Many of these areas can scale dramatically depending on the website, so we have a maximum budget of 3 hours total time allowed per module, including all core reporting, quick fixes, and follow-up meetings.

Expectations

Will this make my website #1 in Google?

Being able to guarantee top results for any website, regardless of merit or budget, would be a superpower we would really like to have. But we don't. If we did, let's be real, we'd probably be Bezos-rich after a few years of work and call it a day.

Having a better website and regular professional marketing efforts will most likely help your search engine rankings, but there are a LOT of factors that influence your website’s search rankings and there will likely be several ranking elements that are beyond the scope of this service.

Remember, search engines are inherently competitive. Even if you're doing everything right your competition might also be stepping up their game. Just like staying on top in your industry in the real world, it takes work to do the same in the virtual world and there are unfortunately no guarantees. Anyone that tells you otherwise is either out to take you for a ride, or is into some dark magic that will be the end of us all.

How long will it take to become first in the rankings?

While we be making consistent efforts to build your SEO rankings, we cannot predict what will happen with the rankings. Your competitors may be making similar efforts, or they may hire someone who actually hurts their rankings. Search engines are also constantly changing their algorithm which is a whole other factor!

The time it takes to outrank your competition will ultimately depend on the gap between your site and theirs in a number of areas. We can look at a custom competitive report to get a feel for what to expect here, but we cannot emphasize enough that even this is subject to change.