Rise Above The Fray
Let us handle everything you need to rank above your competitors.
How Can Your Site Rank Higher In Search Engines?
For all the pseudo-mystique and big promises that get marketed to small businesses, the process of ranking above your competition in search engines is actually pretty straightforward. Unfortunately, that doesn’t make it easy or quick.
What modern search engine optimization, or SEO, requires is actually a combination of many things that Google looks for, both on and off your site. Our industry even has a “Periodic Table of SEO Elements”1 where you can see for yourself the most important ranking factors.
So while the pathway is known, addressing all of these elements is where the art and science of SEO come into play. Fortunately, our SEO Service covers everything you’ll need to outrank your competitors on the web.
Nothing happens overnight in the online search engines but I’m truly impressed with the results I’ve seen with GlideStep. They are consistent in communicating with me on a weekly basis with updates of ongoing improvements to my website and improvements with links on search engines.Cecil Jennings, Owner — Cecil Jennings
Comprehensive SEO Support
Many agencies focus on a particular area or two when it comes to supporting SEO growth. But we have found over the years that the best approach is often to rotate among different focus areas and make sure all of the bases are getting covered. We have developed a modular approach that lets our team cycle through the following functional SEO areas each month:
Our team will help make sure that all of our SEO efforts and marketing campaigns start with essential segmentation and core value proposition definition.
Regular content creation is critical for SEO, but there is more to it than just keeping up with your blog. Our team can help make sure this gets done right!
Getting high-quality websites to link to yours is still one of the best ways to improve your ranking in search engines. But it’s tougher than it seems.
The old idea of “SEO” as magical coding that boosts rankings may have mostly faded from modern search engines, but the right coding can still go a long way.
Regardless of who built your website, chances are from time to time targeted upgrades will be necessary to support specific SEO goals.
If your business competes in local markets, there are special considerations that should be made to you improve your position in Maps/Local results.
How Do Our SEO Modules Work?
1) Discover Opportunities
Most of our SEO modules begin with an analysis of your current state, whether we’re auditing a landing page, reviewing a marketing campaign, or discovering new backlink opportunities. This discovery stage may include an initial overall grade.
2) Work On Top Priorities
Once we have identified the opportunities, we will create a list of priorities and action items that our team can start knocking out. Some things may require your approval, but most tasks are things we can complete without bothering you.
3) Deliver Actionable Insights
Once we’ve completed everything we can, we’ll deliver a final report that summarizes everything we completed as well as anything that might require further review from your team. But in the end, you’ll always know exactly what our team is doing for you.
What To Expect
Real SEO takes work, and results don’t usually happen overnight. But you can be sure that we will always communicate exactly what we’re doing for you each month.
Content First Approach
Everything we do starts with content, so all of our SEO efforts will begin with creating and optimizing content on your website.
We don't want to overwhelm you with calls or meetings, but we pride ourselves on clearly reporting exactly what we're doing for you each month in case you have the time and interest to deep-dive.
Ongoing Hard Work
Successful SEO is more like a marathon than something you can just purchase. It takes work and patience to build and maintain top rankings, and depending on your competition you won't likely get to the top of the rankings overnight.
Teamwork Makes the Dream Work
While our services can be set-and-forget, most clients experience better results when they are able to work with us a bit. We'll always keep things moving with or without you, but please remember we can only "optimize" what you give us to work with!
Pricing For Any Business Budget
Our SEO services allow you to scale your SEO support up or down at any time depending on your specific business goals, competitive landscape, and budget. Pricing for our SEO services starts at $600/mo, but you can check out our SEO Module Builder to get a feel for how our monthly SEO efforts can scale with your needs.
Build Your Own SEO Support Plan
There are a lot of amazing marketing tools and website platforms out there to choose from, so what makes GlideStep different? We are a service, not a DIY tool. We don’t think you should have to spend your valuable time struggling to become your own designer, programmer, marketer, or search engine expert.
Every client is different, and needs are constantly evolving. That’s why you will have a dedicated account manager regularly adjusting your production schedule each month. However, if you’d like to get a rough idea of how your plan might scale or adapt based on your budget and needs, check out our planning tool and start designing an SEO Module plan that works for your business!
Is there a long-term contract?
Nope. We're month-to-month around here. You can change your service plan at any time before the next invoicing period begins. If we are hosting your website, just please understand that site migration is not usually something that may require at least a two week notice.
What is the pricing for these services?
Our SEO services leverage our PRO Module service, so that means things start at $600/mo. You can add more modules if you have the budget and would like for things to progress more quickly. More modules means more work can get done every month!
It is also common during our Link-Building efforts that we will find opportunities for listings that can be purchased. These costs are in addition to our services, and you will always have the final say in what we pursue here. Some clients like to just set aside a dedicated "link budget" and let us do our thing, while others prefer to manually review every opportunity. We are flexible though, so whatever works for you here!
Does this mean GlideStep will write our blog posts?
Short answer is YES!
Whenever you can have a short phone call to chat about a topic or even provide a rough draft for us to process, that's always likely to generate higher quality content and long-term results. We have found over the years that the reality for many small business owners is that they simply do not have time to be running a blog on top of their day-to-day responsibilities or lining up monthly interviews with our team to share source material for their blog. Our solution has been to develop a "Content Builder" module that allows us to generate two simple blog post drafts for you, whether you have the time to help contribute source material or not.
These posts will be text-driven and will only have a simple stock photo (unless you provide a custom image for us). You'll always have a chance to revise or edit anything our team puts together, so the final editorial power rests with you! But one way or another, our goal is to get fresh keyword-friendly content on your domain.
Accounts & Billing
Can we pay with a credit card?
Yes! For payments over $2,000 we do require a 3% processing fee for credit card payments. We also happily accept check payments. Invoices will be posted upon the completion of the service period or project phase.
When does the service period begin?
In most cases, we can start a new plan at any point during a month, and billing cycles will always be based on the calendar month. If we do not feel capable of reaching our support time budget within the current period, we may recommend post-dating your service start date or pro-rating the first month's service.
Can I change my service level or cancel?
Yes! You can scale your service plan up or down, pause, or even cancel it. We must receive your request before your next service period begins. If we have initiated production on any modules for the following period, you may be invoiced a prorated amount for the following service period.
What is your refund policy?
We'll always work to earn your business, and will work with you if you ever decide it's not working out. But please understand that we do not offer refunds.
What happens if we need extra help during a service period?
If extra work would be needed beyond the scope of your service plan, we will either provide you with an estimate for the extra work order or help coordinate with a third party vendor of your choice. You will always be given advance notice of any out-of-scope work requests. We don’t believe in surprise invoices.
Do monthly support budgets rollover?
No. Your support budget does not roll over month-to-month. The support budget at each tier is intended as a cap to our monthly efforts that are more open-ended in nature.
Are the features described in each of the service areas unlimited?
No, these support functions are not unlimited. Many of these areas can scale dramatically depending on the website, so we have a maximum budget of 3 hours total time allowed per module, including all core reporting, quick fixes, and follow-up meetings.
Will this make my website #1 in Google?
There are no magic bullets or sure-things when it comes to marketing. Please understand that there are myriad ever-changing factors that determine search marketing performance, and specific rankings are never guaranteed. Our team will constantly strive to maximize your ROI and ensure that our efforts as well as any results we are seeing are clearly communicated to you on a regular basis.
How long will it take to become first in the rankings?
While we be making consistent efforts to build your SEO rankings, we cannot predict what will happen with the rankings. Your competitors may be making similar efforts, or they may hire someone who actually hurts their rankings. Search engines are also constantly changing their algorithm which is a whole other factor!
The time it takes to outrank your competition will ultimately depend on the gap between your site and theirs in a number of areas. We can look at a custom competitive report to get a feel for what to expect here, but we cannot emphasize enough that even this is subject to change.
Can you help ANY business get to the top of search rankings?
Remember, search engines are inherently competitive. Even if you're doing everything right your competition might also be stepping up their game. Just like staying on top in your industry in the real world, it takes work to do the same in the virtual world and there are unfortunately no guarantees. Anyone that tells you otherwise is either out to take you for a ride, or is into some dark magic that will be the end of us all.